The team at The Celt in McKinney, TX came to us with an ambitious idea. They wanted to transform their establishment from a Tuesday night to a Saturday night in a single shot. The Celt put out an invitation on Facebook to anyone wanting to be part of their new commercial and the result was overwhelming. On the night of the shoot, the upstairs bar was packed with guests ready to help. After 5 takes, followed by hours of editing, we had a video that completely embodied the spirit of this iconic Irish pub.