Nobilis Group | Nanocure Ceramic Graphene Protection Video Production
Client: Nobilis Group
Project: Consumer-Facing Informational Video for Nanocure Ceramic Graphene Protection
Objective: Create an entertaining yet informative video to be deployed in dealerships that offer Nanocure Ceramic Graphene Protection.
Target Audience: Captive dealership customers—whether waiting on financing or in the service department.
The Challenge: Making Science Digestible and Fun
Nanocure Ceramic Graphene Protection is a complex, science-heavy product designed to protect vehicles with cutting-edge technology. One atom thick, this graphene-based protection is a marvel of modern science, but also a tough sell to the everyday consumer. Nobilis Group needed to break down dense scientific jargon into digestible information while keeping the viewer engaged—no small feat in a dealership waiting area.
Our Approach: Humor Meets Science
We knew humor would be the key to capturing and holding the audience’s attention. So, we dove deep into the science behind Nanocure and worked closely with the Nobilis Group marketing team to brainstorm ways to lighten up the technical content. For every technical detail, we paired it with a witty joke or visual gag—keeping the tone light and the information flowing.
Collaborating with Nobilis, we crafted a script that balanced essential talking points with punchy humor. This approach made even the most intricate details of the product feel approachable. The team also found the perfect location through Peerspace and sourced top-tier talent via the Mary Collins Agency.
Fun Fact: Many of the best gags in the final cut came from the actor herself, Molly Searcy, whose audition included brilliant, spontaneous props and jokes.
Execution: High-Impact Creative on a Budget
On the production day, we worked efficiently despite the July heat, assembling complex gags such as the now-iconic "pool noodle roll cage" around the vehicle. We also took advantage of the latest technology, incorporating AI-generated imagery to complement the video’s lighthearted tone without breaking the bank on licensing fees.
The final video ran for two minutes and thirty-eight seconds, capturing the viewer's attention while delivering Nobilis’ key messages effectively.
Client Feedback: Mission Accomplished
The feedback from Nobilis Group was overwhelmingly positive:
Bill Pierce: "Bravo!! Love it! Thanks for all your hard work!"
Jeff Beaver: "Team Bamboo Grove. Once again, let me tell you how much we love the video you’ve put together."
The video now plays on dealership TV systems, providing a humorous yet informative experience for customers while waiting for financing or service—precisely what Nobilis envisioned.
Why Bamboo Grove Creative?
At Bamboo Grove Creative, no product is too small or too complex for our full attention. We're experts in copywriting, turning the most intricate and dense subjects into something humorous and engaging. Whether it’s a cutting-edge scientific product or a simple consumer good, we know how to find the story and make it shine.
Big Agency Quality. Small Team Agility.